Back to the Basics: The Dos and Don’ts of Social Media

In a field that evolves at the speed of light, there still are some very basic, time-tested dos and don’ts. Whether you’re community manager for your favorite brand, job hunting, or just interested in polishing your online persona, these short, but sweet tips will come in very handy.

So without further ado, let’s jump right in!

1. Do Create a Social Media Calendar. It’s time to get organized again. Start planning out your year early. Once you have a system designed for you to keep each platform you operate regular, you’ll be that much better off in 2016. There are tons of calendar templates you can use – search for samples from Hootsuite. Also consider Buffer as they have an internal social media calendar that can be helpful and save you time. Overall, your calendar will help you campaign events, set your platforms up for success and keep you organized.

2. Don’t Avoid New Platforms. It’s a new year and you shouldn’t stick to your same routine. Switch it up a bit. Have you been thinking about Snapchat? Test it out, see its impact for your audience. By trying out a new platform, you have an opportunity to engage with your audience in a new way, and that can keep them interested in what you’re doing. Give it six months. Set goals within those six months. What do you want to get out of this new platform? What purpose will it serve for your brand? What messages will it help you share? If nothing pans out the way you want it, then it’s okay to trash it. Never hurts to try, however.

3. Do Become More Visual. Let’s face it – social media is now primarily visual. You should take the time to know how to design great visuals with your content. Infographics are a great start. Set up a Canva account and learn how to work its platform. You can re-purpose old content, offer stronger storytelling and also create impact with using infographics. Also, tell your story through video and pictures. You have a higher chance of engagement if you’re visual on the platforms.

4. Don’t Not Budget for Social Media Advertising. You have to pay to win these days on social media – it’s almost inevitable. For anything you post on Facebook, only 9% of the people who like your Page will see it. Why? Because Facebook wants you to pay for the engagement you used to get for free. If you want to reach a larger audience, boosting posts on the platforms will be helpful. I still believe that you should be able to use the platforms without breaking the bank – but you have to be practical and set aside a budget for paid social media.

5. Do Try Out Live-Streaming. Live-streaming is booming. It’s a way to engage with your audience and understand their reactions in real time. It also gives you the opportunity to humanize your social media platforms – putting a face to your brand. Some ways to utilize live-streaming could be a Q&A, sharing snippets of a major event or sharing behind the scenes moments of your brand to the audience.

Great advice. Simple yet, quite powerful. Here are our two cents.

6. Invest in Content Marketing. In an age where almost everybody and every brand is online, investing in your own unique tone online is now critical. You have to stand out from the crowd in a way that truly describes your brand. Content marketing is now the key to accomplishing that great feat. Understand your audience members really well and know how to talk to them. For tips and ideas on how to run an incredibly awesome content marketing campaign, feel free to contact us anytime.

7. Reach Out to Your Audience With Laser Focus. No content marketing campaign would ever be considered a success without a clear understanding of exactly who you’re speaking to. Once your audience members are spelled out and are crystal clear, the rest becomes quite easy.

8. Engage, Entertain, Interact. At the end of the day, quite a few of us are online to learn more, network, study even, but the majority of online users just want to be entertained. We all want a break from work sometimes and so what do we do? We check our Facebooks, Instagrams, or Snapchats for a little relief. Make sure your account is fun, entertaining and informative. People remember interesting tidbits of information or a piece that made them laugh. So, engage, entertain, and interact.

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